Ten big wins in 2024 for farmed animals

Advocates secured reforms for over a billion factory-farmed animals

Progress for factory-farmed animals is far too slow. But it is happening. Practices that once seemed permanent — like battery cages and the killing of male chicks — are now on a slow path to extinction. Animals who were once ignored — like fish and even shrimp — are now finally seeing reforms, by the billions.

It’s easy to gloss over such numbers. So, as you read the wins below, I encourage you to consider each of these animals as an individual. A hen no longer confined to a cage, a chick no longer macerated alive, a fish no longer dying a prolonged death.

I also encourage you to reflect on the role you and your fellow advocates and funders played in these wins. I’m inspired by what you’ve achieved. I hope you will be too.

1. About Cluckin’ Time. Over 1,000 companies globally have now fulfilled their pledges to go cage-free. McDonald’s implemented its pledge in the US and Canada two years ahead of schedule, sparing seven million hens from cages. Subway implemented its pledge in Europe, the Middle East, Oceania, and Indonesia. Yum Brands, owner of KFC and Pizza Hut, reported that for 25,000 of its restaurants it is now 90% cage-free. These are not cheap changes: one UK retailer, Lidl, recently invested £1 billion just to transition part of its egg supply chain to free-range.

2. The Egg-sodus: Cracking Open Cages. In five of Europe’s seven biggest egg markets — France, Germany, Italy, the Netherlands, and the UK — at least two-thirds of hens are now cage-free. In the US, about 40% of hens are — up from a mere 6% a decade ago. In Brazil, where large-scale cage-free production didn’t exist a decade ago, about 15% of hens are now cage-free. And in Japan, where it still barely exists, the nation’s largest egg buyer, Kewpie, pledged to help quintuple the nation’s cage-free production. These changes matter: the most comprehensive analysis to date, by the Welfare Footprint Project, suggests that cage-free hens suffer less than half as much as their caged cousins.

Over 1,000 companies globally have now fulfilled their commitments to go cage-free, up from about 200 a decade ago. Source: The Open Wing Alliance.

3. Roomier Roosts for Half a Billion Birds. Almost all of the UK’s largest retailers, from Tesco to Aldi, pledged to cut crowding for the roughly 350 million chickens in their supply chains. The move, which gives each bird about 20% more space, seems modest. But studies suggest that even this small change can halve rates of footpad lesions, and Sainsbury’s reported that the move had already reduced sickness amongst its birds by 29%. Top four German retailers Rewe and Lidl went further, adopting comprehensive animal welfare reforms — including breed changes — that will improve the lives of about 165 million chickens every year.

4. Hatching Egg-citing Innovations. The number of male chicks killed in European hatcheries has fallen by about a fifth in recent years, as in-ovo sexing has reached 20% market penetration, per new research by Innovate Animal Ag. KAT, which certifies most laying hens in Germany, implemented its ban on chick killing, sparing 80 million chicks annually from the practice. The first US egg producer announced it will soon stop chick killing and, just last week, a US hatchery shared that it has installed the nation’s first in-ovo sexing system.

5. Peas Out, Meat; Soy Long, Dairy. Eleven Dutch supermarkets, which together sell 90% of the nation’s groceries, pledged to increase the share of their protein sales that are plant-based from about 40% today to 60% by 2030. Four of Germany’s largest retailers cut the price of their own-brand plant-based meats to match the price of meat. One of them, Lidl, said vegan product sales spiked 30% after it cut prices and placed plant-based meat alongside its meaty counterpart.

   

   A glimpse of the future? Plant-based meat paired next to more-expensive animal-based meat at German retailer Lidl. Source: GreenQueen.

6. Putting Green into Going Green. Governments invested over $200 million into research and infrastructure advancing alternative proteins, including in the US ($71M via DOC, DOD, and Massachusetts), Denmark (DKK 420M / $59M), Japan (¥7.87B / $51M), the UK (£27M / $34M via two grants), the EU (€12M / $13M) and Beijing (80M Yuan / $11M). New alternative protein research centers, funded by the Bezos Earth Fund, opened in London, North Carolina, and Singapore.

7. A New Top Dog for European Animals. The European Commission announced a new Health and Animal Welfare Commissioner — the first time animal welfare has been elevated to this rank. The new Commissioner, Hungarian populist Olivér Várhelyi, promised to deliver on a revision of the EU’s farm animal welfare laws, though he refused to commit to a timeline. Last week, 11 European countries called on the Commission to move forward with the revision.

8. A Constitutional Clause is a Claws for Celebration. Mexico’s Senate and Chamber of Deputies unanimously approved new clauses enshrining animal welfare in the Constitution, and President Claudia Sheinbaum signed them into law. While the clauses don’t mention farmed animals, they empower Mexico’s Congress to pass a general animal welfare law, which advocates hope will protect farmed animals.

9. Trout-standing Progress. The Aquaculture Stewardship Council, one of the world’s largest sustainability certifiers, finalized its new farm standard, which will improve the welfare of an estimated 1.2 billion fish once implemented. The Council will start rolling it out next year. Aqualande, the largest rainbow trout producer in France, committed to using electrical stunning before slaughter on all of its farms, as did another major aquaculture producer.

10. Raising the Bar for Bottom Dwellers. The UK’s two largest retailers, Tesco and Sainsbury’s, adopted two of the world’s first crustacean welfare policies. They pledged to eliminate the creatively barbaric practice of eyestalk ablation and ensure that the perhaps eight billion shrimp in their supply chains are stunned before slaughter. They also pledged to not sell live crabs or lobsters in store.

Our dog Hope was rescued from a South Korean dog meat farm almost a decade ago. This year South Korea’s Parliament voted to phase out dog meat farms.

Against the giant wrongs of factory farming, these wins may appear small. But for the animals affected, they’re a big deal. And they were all achieved by a small group of advocates operating with less funding than Harvard spent renovating a single residential house.

Many of these advocates and funders read this newsletter. So, this holiday season, let me tell you how much I appreciate and admire what you do. You could easily have chosen to ignore the plight of factory-farmed animals, to dismiss their cause as someone else’s problem, and to focus on helping yourself. Most people do.

But you didn’t. You chose to devote your most precious resources — your time and money — to the cause of a group of individuals ignored by most of society. Individuals who you’ll never meet and who will never thank you or even know your name.

Throughout history, small groups of morally courageous people have made the same choice. They’ve challenged atrocities accepted or ignored by society at large. They’ve toiled endlessly in obscurity and quiet despair — until, eventually, they’ve won.

I know our cause can feel endless too. But you made the right choice. Thanks to you, many animals will suffer less and, one day, we too will win. That’s worth being grateful for. Thank you for all you do, and happy holidays.